It particularly argues that Islamic publication has extended its capacity as a medium for transmitting religious ideas to producing and consuming economic commodities. As an object of analysis, it focuses on Islamic novel Ayat-Ayat Cinta. This paper examines the Islamic creative and cultural industry in recent development in Indonesia, exploring the Islamic publication through its exploitation of storytelling method as a means of producÂtion and consumption of Islamic commodities. TRANSMITTING ISLAM THROUGH STORIES: The Sociology of Production and Consumption of Islam in Novel Literatureĭirectory of Open Access Journals (Sweden)įull Text Available Islamic novel literature has become a new commodity in Indonesia. Johan Fischer’s book, Proper Islamic Consumption, begins to fill this gap. spite of a long line of social theory analyzing the spiritual in the economic, and vice versa, very little of the recent increase in scholarship on Islam addresses its relationship with capitalism. In Malaysia this is an especially intriguing issue. It also tells us something about the debates concerning the meanings and practices of Islam within an aggressive, globalised, secularised modernity. Mobile, religiously committed communities to the opportunities and perils presented by modernisation.
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